Kodak, GM and the Importance of Innovation

Kodak, GM and the Importance of Innovation

In 1881, a “not especially gifted” high school dropout named George Eastman started up the Eastman Dry Plate Company. He did so with four bedrock principles: Focus on the customer – pay attention to what they tell you Mass produce the product at the cheapest price possible so customers will invent new uses for it…

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